Wallien — The only thing between a woman and the water
About
Wallien leads the way in women's waterwear, blending innovation with sustainability. Crafted by women, for women, their suits promise unbeatable warmth, durability, and freedom of movement.
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In collaboration with Rockson Studio, Wallien set out to transform their digital presence. The objective was clear — enhance the frontend, e-commerce design, and overall user experience.
Seeking a perfect blend of aesthetics and functionality, Wallien aimed to elevate their brand's online representation, redefining the landscape for women's waterwear with a focus on ensuring a seamless and visually compelling customer journey.
Facing the challenge of guiding water-sports enthusiasts choosing the right suit for their needs, we crafted a bespoke shopping experience. We designed a custom frontend and easy-to-use UI & UX to simplify wetsuit choices.
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